Real Estate Radar Florida Feature

Florida Panhandle Beach Communities Are Drawing a New Class of Luxury Investor

“Along Florida’s Gulf Coast, a 26-mile stretch of shoreline known as 30A has quietly attracted a different kind of wealth. What was once a regional drive-to destination for families from Atlanta, Nashville, and Birmingham has become a legitimate luxury investment market, with properties now trading at values comparable to Palm Beach or Aspen. For Bob Dickhaus, who founded Dune Vacation Rentals in 2013, this growth has been gradual but unmistakable, and it is reshaping how high-end vacation rental management operates in the area.” — Alejandra Rodriguez

 

 

Read The Full Article Here

 

Dune is investing in what Dickhaus calls the “AI plumbing” behind its website content, structuring information so it surfaces accurately in AI-generated results. The company is already seeing early returns, with Dune appearing in AI-curated recommendations for 30A rentals on platforms like Google.

“AI is not going to replace search, but it’s going to become a larger component of search,” he says. “That’s consumer-driven, by their use of Claude or ChatGPT or whatever AI system they’re comfortable with.”

For a market that has spent the past several years attracting a new class of investor, the next challenge is visibility, reaching buyers and guests who may not yet know that 30A exists, but whose preferences, once described to an AI assistant, would point them directly to it.

 

 

To read the full article, visit Real Estate Radar Florida by clicking the link here.

30A Luxury Estate Management

As Scenic Highway 30A continues its emergence as one of America’s premier luxury coastal destinations, industry leaders are increasingly comparing the region’s trajectory to that of Palm Beach. Fueled by record luxury home sales, significant wealth migration, and a growing concentration of second-home owners, 30A has evolved into a market where homeowners expect not only exceptional real estate, but also sophisticated property stewardship and concierge-level support.

To meet those evolving expectations, Dune Vacation Rentals today announced the launch of Dune Estate Services, a comprehensive estate management division designed to protect, maintain, and enhance luxury homes throughout 30A and Florida’s Emerald Coast. Estate Services introduces a distinct tier within Dune’s portfolio, reserved for a select group of high-value properties. These homes are defined by exceptional quality, scale, and performance; typically valued above $25 million or generating rental revenue in excess of a million dollars per annum.

For more than a decade, Dune Vacation Rentals has served luxury homeowners through vacation rental management, private home management, renovation and project oversight, concierge services, and real estate support. The launch of Dune Estate Services formally brings these capabilities together under a dedicated platform focused on year-round estate stewardship.

 “30A: The Palm Beach of the North”

“Over the last decade, we’ve watched 30A evolve into what many are now calling the Palm Beach of the North,” said Bob Dickhaus, Founder and Managing Partner of Dune Vacation Rentals. “The luxury homes being built and sold here rival those in Palm Beach, Naples, Aspen, and the Hamptons. Yet many owners spend only a few weeks or months each year at their property. They need a trusted local partner who can protect their investment, oversee every detail, and ensure their home is always guest-ready, family-ready, and market-ready.”

The launch comes as Northwest Florida continues attracting affluent buyers from Nashville, Atlanta, Dallas, Houston, Chicago, New York, and Southern California. Many homeowners are purchasing properties not only as vacation residences, but as legacy assets requiring professional oversight and long-term preservation.

According to local luxury real estate leaders, the sophistication of today’s 30A homeowner has created demand for a new level of estate management services.

“Today’s luxury buyer isn’t simply purchasing a beach house—they’re acquiring a significant lifestyle and financial investment,” said Brad Dahler, Global Real Estate Advisor with Scenic Sotheby’s International Realty. “As 30A continues to attract discerning homeowners from across the country, the expectation for professional estate oversight has become increasingly important. Owners want confidence that their homes are being proactively cared for when they aren’t here, and services like those offered by Dune Estate Services help meet that growing need.”

The demand extends beyond property management to the overall luxury ownership experience.

Luxury Concierge Services & Asset Protection

“Affluent homeowners expect the same level of service they receive from the world’s finest  hotels, private clubs, and luxury destinations,” said Shanna Dickerson, Founder and CEO of  Blue Sky Luxury Travels. “The most successful luxury markets are supported by  professionals who make ownership effortless. Estate services have become an essential part of that ecosystem, allowing owners to enjoy their homes while knowing every detail is being handled by trusted experts.”

Unlike traditional vacation rental companies, Dune Estate Services leverages the company’s established infrastructure across luxury vacation rentals, maintenance operations,  homeowner services, concierge support, renovation management, and local vendor relationships. This integrated approach provides homeowners with a single point of accountability for every aspect of their property.

Services include:

• Vacation rental management and guest experience support
• Asset preservation and long-term property stewardship
• Concierge and in-home and lifestyle services coordination
• Comprehensive property inspections and reporting
• Preventative maintenance programs
• Vendor and contractor management
• Renovation and project management
• Real estate transition support for buyers and sellers

For homeowners who choose to generate rental income, Dune’s estate management platform works seamlessly alongside its luxury vacation rental operation, which serves approximately 150 high-end homes throughout WaterColor, Seaside, WaterSound, Rosemary Beach, and surrounding 30A communities. The company’s partnership-focused approach is designed to maximize owner returns, preserve property values, and deliver exceptional guest experiences.

“Luxury homeowners along 30A deserve a level of service that matches the caliber of the property itself,” added Dickhaus. “Whether an owner is here two weeks a year or six months a year, our mission is to provide complete confidence that their home is being cared for as if it were our own. That’s what true estate management means, and that’s why we created Dune Estate Services.

About Dune Vacation Rentals

Founded in 2013, Dune Vacation Rentals is one of 30A’s leading luxury vacation rental and homeowner services companies. Serving approximately 150 luxury properties across WaterColor, Seaside, WaterSound, Rosemary Beach, and surrounding Emerald Coast communities, Dune provides vacation rental management, private home management, renovations and project management, concierge and in-home services, real estate support, and estate management solutions for luxury homeowners.

Dune’s philosophy is built on partnership, helping owners maximize returns, protect property values, and enjoy an exceptional ownership experience.

Southern Belle | 416 Lakeview Drive is the kind of home that immediately transports you. Tucked beneath magnolias and surrounded by lush ferns, this charming retreat feels like a hidden southern oasis along 30A. From the moment the owners discovered the property, they knew the name Southern Belle was the perfect fit, a reflection of both the home’s timeless character and the warmth they hope every guest experiences during their stay.

What makes Southern Belle especially unique is the feeling it creates the moment you walk through the door. The main living space is open, inviting, and designed for togetherness in a way that feels rare along 30A. The expansive kitchen flows seamlessly into the living room, creating a peaceful environment where conversations linger, meals are shared, and families naturally gather together. Whether it is a slow morning spent making breakfast before heading to the beach or an evening filled with stories around the dining table, the home was designed to bring people closer together.

Though Southern Belle feels warm and intimate, it is also spacious enough to comfortably host larger groups without ever feeling crowded. Multiple gathering areas allow everyone to find their own place to relax while still remaining connected to the heart of the home. Thoughtful design, comfortable furnishings, and an easy flow from room to room create an atmosphere that encourages guests to settle in, slow down, and fully enjoy their time together. It is the kind of home where memories are made not only during planned adventures, but also in the quiet moments spent simply being together.

The outdoor experience at Southern Belle is equally unforgettable. Days are best spent poolside before transitioning into relaxing evenings around the firepit under glowing bistro string lights. As the sun sets, the entire property comes alive in a way that feels magical; the soft lighting, spacious patio, and inviting outdoor spaces create the perfect atmosphere for slowing down and settling in with the people you love most. When speaking to the owners of the home, this is what they had to say about the outdoor space:

This outdoor space is incredibly rare for 30A, how do you imagine guests fully experiencing it? 

“A special experience we are creating for our guests includes the fountain in front of the home. We have named the fountain the sterling fountain & will be adding an interactive experience for all of our guests who stay here. (See the sign, flip a coin, make a wish & come back next year to make another wish)! We fully imagine guests enjoying the expansive outdoor experience, from days by the pool to spending nights at the firepit. The home really comes alive at night, from the firepit and bistro string lights to the spacious patio perfect for settling in.” 

The location of the home is magnificent as well. When asking the owners their favorite spots within walking distance, this is what they had to say. 

“We have three main favorite spots all within walking distance of the home. The beach, of course, is our favorite place to go & the Sugar Dunes beach access is a few minutes’ walk from the home. Some of our other favorite & very popular spots within walking distance are the Old Florida Fish House and Beachy Bean Coffee.”

If guests feel like slowing down for the evening after a long beach day rather than heading out, Southern Belle makes staying in feel just as memorable as dining along 30A. Through Dune Vacation Rentals, guests can elevate their stay even further with curated in-home experiences ranging from private chefs and craft cocktail services to personalized coffee and barista experiences, creating the kind of effortless luxury that allows families to fully settle into the home and enjoy time together without ever needing to leave.

Perhaps the most special part of Southern Belle is the feeling guests leave with long after their stay ends. From the beginning, the owners envisioned this home as more than a vacation property. They imagined it becoming a place woven into family traditions, where children return year after year, where milestones are celebrated, and where familiar memories are revisited alongside new ones.

Ready to Experience Southern Belle yourself? Book your stay at Southern Belle today.

 

 

Seeing Red Wine Festival in Seaside, Florida: A Toast to 33 Years

Fall on Florida’s notorious Highway 30A is all about crisp breezes, glowing sunsets, and a calendar full of community events, and nothing captures the season quite like the Seeing Red Wine Festival in Seaside, Florida. Now celebrating its 33rd year, this beloved tradition has been named one of the “Top 10 Can’t-Miss Fall Wine Festivals” by Fodor’s Travel—and we see exactly why! Make the most of your fall trip to 30A by pairing the festival with a stay with Dune Vacation Rentals.

 

 

What to Expect at the Festival

The Seeing Red Wine Festival is more than just a wine tasting—it’s a riveting experience that brings together wine lovers, chefs, and music enthusiasts from across the country. This year’s festival takes place on November 6-9. 

Festival highlights include:

•   Grand and Reserve Tastings – Sip your way through an impressive lineup of wines from renowned vintners.
•   Live Music – Enjoy the sounds of talented musicians as the perfect backdrop to Seaside’s fall atmosphere.
•   Local Cuisine – Savor bites from some of 30A’s most beloved restaurants, thoughtfully paired with featured wines.
•   Themed Brunch & Vintner’s Dinner – Indulge in curated dining events that showcase creative pairings and elevated menus.

With flexible options ranging from full weekend passes to individual event tickets, the festival is designed to suit every kind of guest—making it perfect for both seasoned festival-goers and first-time visitors. Click here to purchase your tickets today! 

 

Where to Stay for the Seeing Red Wine Festival

Enhance your Seeing Red Wine Festival weekend with a stay that keeps you close to the action. Whether you want to be in the heart of Seaside, tucked away in nearby Seagrove Beach, or enjoying the resort-style amenities of WaterColor, Dune Vacation Rentals has the perfect home for you!

 

Seaside Vacation Rentals

Stay in the iconic beach town where the festival takes place:

> Taste & Sea | 128 Tupelo Street

> Sea Shack | 128 Tupelo Street

> Trésor de la Mer | 25 Central Square, Unit 304

Seagrove Beach Vacation Rentals

Just minutes from Seaside, Seagrove offers a peaceful retreat while keeping you close to the action:

> Viridian | Seagrove Unit 402

> Villa Belvedere | 29 Dogwood Street

> Hobnob | 158 Seagrove Village Dr.

 

WaterColor Vacation Rentals

Enjoy resort-style amenities, beach club access, and family-friendly pools while being a short ride to Seaside:

> All Decked Out | 1942 E Co Hwy 30A

> 1640 E Co Hwy 30A, #302

> 6 WaterColor Blvd, #201

 

 

The Seeing Red Wine Festival in Seaside, FL is a must-experience event for wine lovers, foodies, and anyone who wants to soak up the magic of 30A in the fall. From grand tastings to private dinners, every moment is a celebration of community, culture, and coastal charm. Cheers to 33 years—and here’s to many more! Browse all of Dune Vacation Rentals’ properties by clicking the linked here.

Celebrate the 25th Anniversary of Mountainfilm on Tour in WaterColor, Florida

Celebrate 25 years of Mountainfilm on Tour in WaterColor, Florida, with a captivating lineup of adventure-filled, culturally rich, and engaging documentary short films. This year’s festival takes place on November 7 & 8 at the WaterColor Marina Park Amphitheater in South Walton. Gates open at 6 PM, with films beginning at 7 PM. This year, VIP ticket holders can kick off the festivities with an exclusive 1-hour Anniversary Celebration Reception, complete with live music, drinks, light hors d’oeuvres, and a commemorative gift, setting the perfect tone for a weekend of inspiring films.

 

 

During each evening’s program, a presenter will guide the audience through the films, providing insight into the filmmakers and their stories. A 15-minute intermission allows attendees to stretch and enjoy refreshments from the curated selection of wine, beer, liquor, and event fare available for purchase.

 

What You Need to Know Before Attending

Seating: Bring a blanket or low-back chair (chair backs must not exceed 30 inches). VIP ticketholders and Premier Sponsors may set up chairs before gates open at 6 PM.

Family-Friendly: Children ages 8 and under attend free; ages 9+ require a ticket. Films may include adult language or loud sounds, so parental discretion is advised.

Parking & Access: Limited parking; guests should use Van Ness Butler Jr. Regional Beach Access. Restrooms are located at the nearby Marina Park Pool.

Weather & Tickets: The event is rain or shine. Tiered pricing is available through September 30, 2025, with regular pricing from October 1 through November 6. Click here to purchase tickets.

 

Stay Steps From the Festival

Turn your Mountainfilm on Tour weekend into the ultimate 30A escape with a nearby rental from Dune Vacation Rentals! Perfect for families or friends, these homes provide resort-style comfort, spacious living, and all the amenities you need for an unforgettable getaway.

Seagrove Vacation Rentals:

> Vista del Mare | 45 Seapointe Lane

> Myst Retreat House | 10 Dalton Drive 

> Viridian | Seagrove Unit 203 

WaterColor Vacation Rentals:

> 6 WaterColor Blvd, #202 

> Beachwood | 51 Park Row Lane 

> Better By The Beach | 164 Red Cedar Way 

> Sun Haven | 257 Scrub Oak Cir 

> One in Vermillion | 93 Vermillion Way 

> Seas the Day | 126 E Royal Fern 

 

 

Experience everything 30A living has to offer—from beach walks and alfresco dining to private pools and golf cart adventures—while enjoying the inspiring films of Mountainfilm on Tour. Book your beach vacation rental today and make this festival weekend truly unforgettable!

Ride in Style: The Complimentary WaterColor Trolley

Exploring WaterColor, Florida has never been easier—or more relaxing. The WaterColor Trolley is a complimentary on demand and point-to-point ride service available exclusively for homeowners and rental guests. Whether you’re heading to the Beach Club, Camp WaterColor, or your favorite cafe, you can simply request a ride and enjoy a stress-free trip around the community.

The trolley operates daily from 9:00 a.m. to 7:00 p.m., with the last ride request accepted at 6:45 p.m. (Please note that hours are subject to change due to seasonality and availability.) For more information please refer to the Watercolor Community website for official news and updates. 

Getting Started

Getting Started is Easy—Just 3 Simple Steps:

1.   Download the WaterColor Trolley App from your app store here.
2.   Create an account within the app.
3.   Request your complimentary ride anywhere within WaterColor—just tap and go!

 

 

Once you request a ride, you’ll receive a notification confirming your pickup and an estimated arrival time. It’s the perfect way to get around without worrying about parking or walking long distances in the Florida sunshine.

Helpful Reminders

• All passengers must wear seatbelts.
• Children under five years old must be secured in a self-provided child restraint device, as required by Florida law.

Homes Perfectly Located for the WaterColor Trolley

Stay at one of Dune Vacation Rentals’ beautiful homes and enjoy effortless access to every corner of WaterColor with the complimentary trolley service.

• Seas the Day | 126 E Royal Fern – Enjoy quick access to nearby pools and the Beach Club.
• Serendipity | 21 Running Oak Circle – Ideal for families who want to explore Camp WaterColor with ease.
• Canvas | 198 Bluejack Street – Perfect for guests looking to shop, dine, and ride over to the Gulf in minutes.
• Costa Esmeralda | 223 Scrub Oak Circle – A serene retreat with trolley convenience to WaterColor favorites.
• It’s a Wonderful Life | 1960 E Co Hwy 30A – Beachfront bliss with an effortless ride to WaterColor’s best spots.

These properties are just a tap away from all that WaterColor has to offer—making the trolley the ultimate convenience during your stay. Browse all of Dune Vacation Rentals’ available WaterColor vacation rental homes by visiting the link here. 

Seaside Seeing Red Wine Festival on 30A

The highly anticipated Seaside Seeing Red Wine Festival on 30A returns from November 7th to 10th, 2024, in the picturesque coastal town of Seaside, Florida. This festival beautifully merges the town’s charm with exquisite wines, gourmet cuisine, and unforgettable experiences. Dune Vacation Rentals has all of the festival details below along with the best vacation rental homes for your stay on 30A. 

 

Seaside Festival Details

The festivities kick off on Thursday, November 7th, with the exclusive Vintners Dinner at the beloved Bud & Alley’s, featuring a specially curated menu paired with exceptional wines. As reservations are limited, it’s wise to secure your spot early. The celebration continues on Friday, November 8th, with the Al Fresco Reserve Tasting from 6:00 to 8:30 p.m., where guests can enjoy an elegant evening under the stars, sipping curated selections of fine wines – perfect for true wine enthusiasts.

On Saturday, November 9th, the excitement ramps up with the VIP Event: Battle of the Somms, showcasing the talents of top sommeliers in a fun and competitive format. Following this, the Grand Tasting at Seaside’s Central Square invites attendees to sample an impressive array of wines from around the globe, making it a wine lover’s dream. The festival wraps up on Sunday, November 10th, with the Celebration of Bubbles from 10:00 a.m. to 1:00 p.m., where guests can toast with Champagne, Cava, or Prosecco (and more!), celebrating a weekend filled with delightful flavors and memories.

 

 

Book Direct with Dune for your Seeing Red Wine Festival 30A Accommodations

For those looking to stay close to the festivities, Dune Vacation Rentals offers a range of luxurious options. Consider staying at Tresor de la Mar, located right above Seaside’s Central Square, for easy access to all the action. Alternatively, you might want to explore accommodations like Bella Vita or Outside the Box, both in Seaside and offering stunning Gulf views and beachfront access. These properties provide the perfect backdrop for your festival experience, allowing you to unwind by the beach. With incredible events lined up, the Seaside Seeing Red Wine Festival promises an unforgettable experience, so don’t miss out—secure your tickets soon! We cannot wait to see you in Seaside for this remarkable celebration of wine and community! Contact Dune Vacation Rentals to book direct today! Cheers!

Welcome to the beautiful Emerald Coast. An idyllic backdrop for even the most discerning of brides and brides to be, as turquoise waters resemble those of a distant Caribbean escape. White sands along the coast of emerald water make for a highly desired wedding destination. Iconic wedding venues are abundant along the ever impressive corridor of Scenic Highway 30A, stretching for 19-miles along Florida’s North Western gulf coastline. Dune Vacation Rentals is proud to offer a collection of luxury vacation homes to accommodate large wedding parties, sleeping over 10 guests comfortably. We are proud to offer beautifully appointed luxury vacation homes in several of the most desired 30A beach communities, including Rosemary Beach, Seacrest Beach, Seaside, WaterColor, WaterSound, and Santa Rosa Beach.
 

 
Rosemary Beach offers guests the beauty of incredible architecture together in harmony with the natural topography of the community with a traditional elegance of St. Augustine, an essence of the West Indies, and New Orleans charm. Sophisticated and elegant, Rosemary brings transitional weddings to the next generation of lovers.
 

 
Seaside, Florida is know best for its late 20th century New Urbanism design and world renowned architecture. A picturesque setting at any one of the striking pavilions along the beach or a more traditional take in the Seaside Chapel, light billows from the glass windows in this simple yet elegant location.
 

 

WaterColor exudes a sophisticated southern charm set against a breathtaking scene of clear blue waters and undisturbed coastal beauty. A wedding destination for a elegant beach side ceremony or on one of the impeccable green spaces throughout this delightful community.

Summer along the Emerald Coast has always been one of our favorite seasons! With endless coastal activities, fabulous restaurants & boutique shopping, and outdoor adventures both on land and off, we’re excited to share some incredible properties that are available for a last minute 30A summer getaway! Choose from your most loved community or one you’ve been eager to experience. Dune Vacation Rentals is the premier boutique luxury vacation rental company along scenic 30A in Grayton Beach, Florida. Whether your heart lives (or vacations) in Seaside, WaterColor, WaterSound, or Rosemary Beach, Dune’s collection of luxury vacation homes will please even the most discerning of visitors. Wish you were here? You can be, it’s not too late!

Seaside

 

Watersound

 

Watercolor

It’s officially summer! Welcome are the longer days with more hours of sunshine on the beach, family barbecues, and gatherings of friends from afar. With the kickoff of the summer season the Fourth of July is quickly approaching and the Team at Dune Vacation Rentals is ecstatic to be a part of your holiday celebration! We wanted to share some of the best ways to experience Independence Day along 30A, with entertainment and events for any age, the eclectic collection of beach communities that make up Scenic Highway 30A are full of opportunities to create lasting summer memories that will last for years to come.

ALYS BEACH

9 p.m. Fireworks over Alys Beach
GRAYTON BEACH

8:30 a.m. Local 4th of July Parade

ROSEMARY BEACH

8:30 a.m. Bike parade through the Town Center

8:45 p.m. Fireworks over the Gulf of Mexico

SEASIDE

8 a.m. South Walton 4th of July Parade (from Seagrove to downtown Seaside) & 8:30 p.m. Fireworks over the Gulf of Mexico

WATERCOLOR INN & RESORT

9 – 10 p.m. Enjoy Fireworks over the Gulf of Mexico

VILLAGE OF BAYTOWNE WHARF

9:15 p.m. Fireworks over the Choctawhatchee Bay!

For additional events along the beaches of Scenic Highway 30A and South Walton check out Visit South Walton.